Email Advertising: Great Tool To Grow Small Agency

Advertising is like oxygen for any business or organization. The importance of advertising is vast

whether your business is small, medium, or large. As humans cannot live without oxygen, no business can last long without advertising.

Most organizations do advertising for financial gain. There are many profitable organizations in our society and non-profit organizations too. Advertising benefits all for-profit and non-profit organizations. Through marketing, you can reach people with products, services, ideas, etc.

There are many ways to advertise your product or service online. Such as radio, television, social media, etc. Each medium has its own specialty. In this article, we will talk about e-mail advertising. And we will discuss how this can have an impact on your small agency.

What is email advertising?

Delivering an ad for your product or service to a buyer via email is called email advertising.

For example, suppose you own a design agency. There is a publication that writes content about design and has a large e-mail newsletter. You placed your ad in that publication’s newsletter. As a result, your service or message will reach all those people interested in designs.

If you want, you can create your own audience instead of the audience of any other publication. And deliver your message to them.

You must get their permission before sending any promotional ads to your audience. Otherwise sending emails to others without permission means you are spamming. Which will damage your brand value.

5 types of email advertising to communicate with your customers

So you are an owner or manager of a small agency or small business. And you need to grow. To get new clients you need a build your audience and email list. And build trust with them.

So, how can you do all that? Yes, the answer is simple, e-mail advertising. It can build a friendly relationship with your clients.

You can use different types of emails to build relationships with your clients. But since you are a small agency, it is normal to have a small number of employers in your agency. In this case, every small type of advertising method can become overwhelming for you.

For this reason, we will avoid all the small types of methods. Instead, we will talk about the five most important types of advertisements.

Email newsletter

Email newsletters are one of the most popular methods of email marketing. A newsletter is a time-sensitive campaign. Where you send the emails according to the pre-determined time. For E.g. a weekly newsletter is sent on a specific day of each week.

Newsletters are the best way to engage your audience. Because it allows you to reach your audience regularly. Another specialty of this type of mail is that you can check the temperature of your audience. That means how much they engage with your products and services.

So what do you put in the newsletter? There is no right or wrong way. You can put anything if you want. You can share your brand news, product updates, and new project ideas. You can also include a variety of videos, podcasts, or articles in your newsletter.

Start your first unlimited newsletter campaign for free with GetResponse.

This article includes some affiliate links. If you buy something from those links, I may earn a commission. This is how I’m able to produce free content.

Sending emails about your brand story

In the long run, brand storytelling is one of the most important things for your business.

Every beginning has a story. In the same way, your beginning may have been like a beautiful story. You can share the story of starting your agency or brand with your consumer. Just as you share your happy days, you share your hard days also. And share stories with your audience about your organization or work.

You can also share, How did you come up with the idea for your company name and logo? Or what are your fun moments with your cofounder? How did you get to comprehend each other? The answers to all these questions can be told to your audience. Like a beautifully arranged story.

So, why would you send your Brand Story mail first? Because it will take your agency to a trusted place for potential customers. When you share your story with the audience on your email list, they read the story. And become emotionally attached to you and your brand. And once someone is emotionally attached to your work, they will almost always come to you.

That’s why you need to take brand storytelling seriously.

Behavior email

Emails sent depending on the user’s actions & behavior are called behavioral emails.

This type of mail is sent when the user interacts with your product, website, or other channels. Content of this kind of mail is relevant to the user’s click, fill up a form, or other activity.

Behavioral mail is the most important strategy to get your customer’s attention. It helps to better understand your customer’s demands. And that understanding drives you to make better decisions about your services. Which leads to great results.

Special offer and promotional email

We all want to get special offers from our favorite brands. All businesses offer their consumers a variety of promotional offers at different times.

Special offers and promotional emails can significantly increase sales of any product. Promotional offers allow you to upsell your other services to your existing clients.

Also, suppose you have an audience that likes the content and work of your agency. They follow your work for a while, and they appreciate it. But they never buy anything from your agency. At this point, they need a push. If you send a special offer mail to those followers, they will accept your offer very happily.

Another significant use case of promotional e-mail advertisements is to get new customers. These offers allow your customer to have one kind of test drive towards your services. When they are satisfied with your service, they happily become your long-term clients.

So, you should send special offers and promotional emails to your audience and add value to them.

Client review or social proof email marketing

We are social creatures. So social proof is very important for us. Before we make a decision, we think about society. And before we buy anything, we look at the reviews and then we decide.

You can think for yourself, that most of the last online purchases you made were based on a review or social proof. In the same way, your subscribers also value reviews and social proof about your services.

So you must send reviews and social proof emails of your products to your mailing list followers. You can use GetResponse to send reviews and social proof e-mail campaigns. It is an all-in-one email marketing and advertising platform. And It’s free to join!

Why email advertising?

First of all, Thanks for reading my article so far. So now we know what email advertising is all about. we also understood some major types of advertising campaigns. What they are and why they are important.

But the main question is, Does email advertising really benefit us? Or is it worth the time, money, and effort? Before we deep dive, let’s see some statistics.

10 email marketing facts and statistics:

37% of brands are increasing their e-mail budget in 2022, and only 1.3% are making cuts. (Source: Litmus)

Email marketing had 4900% ROI in 2021. This means, your return would be $49 for every $1 spent. (Source: Litmus)

More than 60% of small businesses use emails to reach their customers. (Source: Campaign Monitor)

Before the pandemic vs. now: 70% of brands have increased email marketing workload. (Source: Litmus)

The total value of e-mail advertising worldwide in 2020 was 7.5 billion. And it is projected to reach 17.9 billion by 2027. (Source: Statista)

Across all industries, the average e-mail open rate is 22.02%, the click-to-open rate is 10.12%, and the bounce rate is 3.11%. (Source: GetResponse)

Marketers who used segmented campaigns noted as much as a 760% growth in revenue. (Source: Campaign Monitor)

More than 68% of people open welcome emails. That’s more than 3x what you’ll see from regular newsletters. (Source: GetResponse)

More than 22% of people open e-mail campaigns within one hour of sending. And 33.28% click the messages. (Source: GetResponse)

60% of retail and e-commerce send personalized emails based on past purchases. In 2019, this rate was only 38%. (Source: Litmus)

I’m sure the above pieces of information surprised you. Now let’s talk about the cost of email marketing.

Email marketing is much more cost-effective than other traditional marketing methods. Traditional marketing methods need to spend on print, ad space, and other accessories. But, emails don’t need those extra costs. That’s why this is more cost-effective.

Another reason why email advertising is cost-effective is its high ROI. According to Litmus 2021 annual report, email advertising has 4900% ROI. Isn’t that mind-blowing? Do you think any other advertising method generates $49 revenue by spending $1? Only email advertisements can do that.

This high ROI makes it more cost-effective than all other marketing methods. Like search engines, social media, and display ad marketing.

Most traditional marketing mediums need some manual work. As a result, when you start to grow, it becomes harder to manage and scale those marketing systems.

The good news is e-mail marketing is completely automated. And it’s easy to scale. So, no matter how big your agency grows, it’s not become a hassle.

One last important point to e-mail advertising is that you have full control. Other advertising channels give you very little control over your customer. And they don’t provide you with enough information about your targeted audience.

But in this case, your subscribers are your private audience. You can learn a lot about them. You can send them their personalized emails. And you can track the activity of each of them. You can make your products and services better by tracking what they like and what they don’t. This kind of benefit you get only with email advertisement.

The bottom line

Finally, want to increase your revenue? Then the importance of emails is immense. Only the sky is the limit. You must have realized the importance of this marketing by now. And I would advise you to start your marketing from today.

So keep improving your product and services. And build an audience for your agency. It will give you enormous benefits in the long run.

Don’t forget to tell your stories to your audience. Otherwise, you won’t be able to connect with their precious heart.

Before you go, one last thing. If you have decided to do email marketing, then please join GetResponse. I’m affiliated with them. GetResponse is an all-in-one email marketing platform. And it’s free to start. They did a great job. You can get a whole lot of value from their free forever tools. Check out their free forever package.

If you join, it will be appreciated for me. Thank you for reading.

Email Advertising: Great Tool To Grow Small Agency